The benefits of ecommerce and emarketing

The benefits of ecommerce and emarketing The most current and relevant literature on e-marketing is examined and the relevant areas disused in various literature which has connection with the objective of the business project are explored in this chapter. E-business and e-commerce are modern form of business which is performed in a technologically advanced business environment. The e-business is termed as the application of information technology for internal business process as well as activities in which a company engages during commercial activity. These activities can include functional activities such as finance, marketing, human resources management and operations (Philips, 2003). Ecommerce is the use of Information and communication technology to enable external activities and relationship with individuals, groups and other businesses (Laudon and Traver, 2002).Due to the growth in electronic media for business functions , the way of interaction between the supplier, distributor, seller and customer has become changed and more enhanced. E-commerce channels allow businesses to get to the customer faster, with more velocity, and more value (Budhwani, 2001) E-Marketing E-marketing is a process of building and maintaining customer relationship through online activities to facilitate the exchange of ideas, products and services that satisfy the goals of both parties (Mohammed et al, 2001). Strauss et al (2003) suggest that e-marketing covers a wide range of IT related applications with three main aims: Transforming marketing strategies to create more customer value through more effective segmentation, targeting, differentiation and positioning strategies; more efficiently planning and executing the conception, distribution, promotion and pricing of goods, services and ideas; creating exchanges that satisfy individual consumer and organisational customers objectives. Business is mainly based on exchange process; e-marketing has the ability to be beneficial for all the people who involve in the business. Mainly organization has realised this and started to refocus their marketing strategy using e-marketing. E-Marketing versus Traditional Marketing As number of individuals spending their time on internet is increasing rapidly, e-marketing is growing as a powerful marketing tool. Due to advancement and utilisation of technology in Internet has grown rapidly, thereby e-marketing gained more attention by most of the firms and due to this the traditional marketing methods loses its value. The traditional marketing channels like as television, print media, and radio are becoming less popular. The traditional media are competing with the electronic media for seeking customer attention but the Internet and appear to be gaining over the other media. On implementing E-Marketing a company can reach its customer directly through website, e-mail, social networking sites and various other means. E-Marketing is cost effective and also gains lot of attention of the customer. These factors make E-Marketing to overlap the traditional marketing. The Internet is assumed to be an important channel for marketing and distribution of products and services. This is, among other things, due to the cost-effectiveness of the Internet and the convenience for customers. With the Internet marketers can reach out to a broad customer base, locate target customers, identify their needs and communicate with them at a relatively low cost. The Internet provides an opportunity for market testing and optimization. Increasing digitalization will make it progressively easier to experimentally alter particular aspects of a business and quickly observe how customers respond (Wyner, 2000) Benefits of e-marketing E-marketing has several benefits which can be capitalised by the organisation to gain competitive advantages; those benefits are listed below, The web allows non-linear communication in which there is free flow and exchange of information, and there is a potential for two-way communication between a business and its audiences in different contexts on a one to one basis, and a many-to-many basis. The many-to-many model involves communication between customers (Hoffman and Novak, 1995). E-marketing can increase an organisations geographic coverage beyond its traditional operating area. E-marketing will also make the organisation to have a global presence and a wider reach. New market and new customers can be obtained by the company, if the e-marketing is utilised effectively. Moreover e-marketing provides a cheap way of communicating with customers and the business transactions can also be cared out in low cost. A website can be used as a powerful business tool for carrying out sales and services all day providing greater convenience for the customer. Besides that e-marketing can be used for an online sales promotion and provide targeted offers and special privileges to the customer. E-Marketing is fast and flexible communication tool and helps to fulfil the customer retention objective of the company. The internet provides rich sources of marketing data for the marketers, which can be used for decision-making purposes. Additionally e-marketing research supported with appropriate software and technology provides a good data analysis to streamline the process of research. Similarly e-marketing help to improve the brand name and provides a better platform for development of the brand presence. The purpose of branding is to facilitate the organisations task of getting and maintaining a loyal customer base in a cost-effective manner to achieve the highest possible return on investment (De Chernatony and McDonald, 1998, p.17) E-marketing problems There are also few problems with e-marketing that marketers must understand and respond to. Those are outlined below: A companys marketing environment consists of the actors and forces outside marketing that affect the marketing managements ability to develop and maintain successful transactions with its target customers. The marketing environment offers both threats and opportunities (Kotler et al, 2001) The major problem of e-marketing is lack of trust among the online users to make transactions with unknown traders and the customers resistance to change, mainly older and disadvantage people. Next big problem is customers concerns over privacy issues such as spam and unwanted marketing communication. Rising network security doubts over fraud and hacking cause huge setback for e-marketing. Moreover the technology gap between the organization and customer is a disadvantage. There are also difficulties and social impacts in cross-broader trading using electronic media. Customization and Personalization through E-marketing The e-marketing provides customization and personalization benefits to both firm and the customer. Customisation refers to more personalised products availability and tailored communication. The Internet marketing environment offers extensive customization and personalization opportunities. The evolution from marketing on the averages to marketing on the differences is a very prominent theme and a major advantage of the Web market compared to real environments (Reitman, 1994). Customization provides the ability to the customer to order product uniquely as per their need and specification. This helps the firms to know more about the individual customer, so that the offers and communications can be tailored as per the behaviour of the customer. This provides a great competitive advantage. E-marketing and Customer Focus The customer is the central focus for any business organisation and marketing activities are will be build to achieve high levels of customer satisfaction. Customer loyalty is emerged from satisfaction and from loyalty come more profitability and sales. The customer is the key element for all business but the e-marketing make customer even more powerful. Due the technology advancement customers are more demanding with search engines, more substitute product availability and multi-channel user friendly technology. Customer makes up the online communities of an organisation. Consumer behaviour growing to be more complex. But e-marketing coupled with emerging technologies enables more precise segmentation and targeting of customer. E-marketing helps to implement personalised offering to each customer, this done by obtaining permission and sends offers to target customer. The interactive nature of internet allows getting quicker customer feedback. These factors of e-marketing helps firms to remain customer focused.

The Yellow Wallpaper :: essays research papers

The Yellow Wallpaper Although on the surface The Yellow Wallpaper, by Charlotte Perkins Gilman, is a story about one woman’s struggles with sanity it is not. In truth, it is a story about the dominant/submissive relationship between an oppressive husband and his submissive wife. The husband, John, pushes his wife’s depression to a point quite close to insanity. The narrator seems to destroy herself through her overactive imagination and her urge to write. When they arrive she seems well in control of her faculties, but by the time they are readying for departure, she has broken down. Flawed human nature seems to play a great role in her breakdown. Her husband, a noted physician, is unwilling to admit that there may be a real problem with his wife. This same attitude is mirrored in her brother, also a physician. While these attitudes, and the actions taken by the two doctors, seem to have certainly contributed to her breakdown, it seems that there is an underlying rebellious spirit in her.   Ã‚  Ã‚  Ã‚  Ã‚  The narrator, speaking out against her husband states, â€Å"He says no one but myself can help me out of it, that I must use my will and self-control and not let any silly fancies run away with me.† This demonstrates how John is not treating his wife for anything. He simply doesn’t believe there is a problem. This is one of her major motivations for keeping a journal; she thinks it helps her because she is afraid to speak out against her husband. Every time she thinks about writing in the journal, she relates how tired it makes her. Throughout the story, John speaks out against her writing, because he feels that it contributes to her depression but she writes anyway, feeling that she is getting away with something. John treats her as if she were ill not depressed. John being a physician, not a psychologist, prescribes her medication that is for someone who is physically ill, not experiencing psychological distress. The journal becomes an outlet for her true feelings that she believes would get her incarcerated if anyone else heard them. When she writes she states, â€Å"I think sometimes that if I were only well enough to write a little it would relieve the press of ideas and rest me. But I find I get pretty tired when I try.† Her husband who believes that her writing is contributing to her illness opposes this idea while not radical.

GE’s Two Decade Transformation Jack Welch’s Leadership Change Management

Answer 1In April 1981, when Jack Welch became the CEO of GE, US was in recession. There were high interest rates. Strong dollar resulted in country’s highest unemployment rates. In this rapid changing and uncertain environment it was extremely difficult task for him to handle a conglomerate as big as GE and ensure that general confidence among the investors is not lost. His predecessor, Reg Jones, had set the bar extremely high at the company leaving a legacy for Welch to compete with as the new CEO.Also, acquiring new businesses and ensuring that each business unit under the GE umbrella was one of the best in its field was another challenge. Welch was extremely effective in taking over the GE reins. He challenged each to be †better than the best† and planned radical changes across the company. Under his guidance, the company expanded dramatically from 1981 to 2001.He instilled in everyone a culture of innovation and learning, and incorporated measures related to n ew product development, technological leadership, and rates of improvement.He set the standard for each of business to become #1 or #2 or get out of business.Welch categorized business in 3 circles as core, high technology and services and sold off 200 businesses which all together contributed for 25% of sales.Even budgeting process got radically changed and evaluation started against external competition rather internally.Managers that did not fit into or who failed to embrace his strategy were let go. Anything and anyone that didn’t bring value to GE was eliminated.  The most important change he brought in was by eliminating the sector level and reducing the hierarchical levels from 9 to 4.Through downsizing, de-staffing and delayering, Welch modestly increased revenues from $27. 2bn to $29. 2bn.Welch made a varsity team where he wanted managers who were ready to accept change, have a strong commitment towards values and willing to break with old culture and most of all r eady to take lead and bring changes.Answer 2Welch’s objectives:To modify the culture of the company to match the needs of the changing environment and to make sure that each employee embraces the new culture with ease. He created an environment of openness, speed, simplicity and self-confidence.To get the fundamentals right.To create a culture of a small company a place all felt engaged and everyone had voice. A forum where employees could not only speak their minds about how their business might run more effectively but also get immediate response to their ideas and proposals.To increase productivity beyond imagination. He made six sigma a part of the cultureHe focused on locating and developing leadership at all levels of the company. GE employees were being developed, evaluated and compensated based on a demanding evaluation process called â€Å"Session C†.To incentivize stronger work ethics, GE revamped its compensation package by offering more stock options tied d irectly to individual performance for program initiatives. Welch wanted employees to feel valued for their contributions, and highly-compensated for their efforts. Welch based his proposed and implemented changes on proven tactics used by other successful. For eg. Implementation of Six Sigma first stared by Motorola. He realized it was important to develop leaders and break from the conventional to achieve extremely high standards and be at the top, undefeated. So he revolutionized the way GE worked.Answer 3GE defied critics by implementing not just strategies to combat the challenges faced but by implementing a long term sustainable strategy that will be a masterpiece for years to come. Although GE had gone through a major reorganization that contributed to its successes, the changing business climate when Welch took over as CEO required more to be done. Welch realized that overcoming the magnitude of challenges would require unconventional leadership and bold strategies.In times o f uncertainties and recession, the normal course of action for many businesses is to engage in cost cutting strategies, but he believed investments in the right places during hard economic times enables a company to perform better during and after a recession.Right investments at right time: He offloaded all the unprofitable or not so profitable businesses and acquired companies during the slowdown. This was a clever decision since companies can be bought really cheap during recession.GE had acquired firms that enabled it to expand globally and developed global operations that resulted in the company almost doubling its international revenue to $42. 8billionAdapting various strategies which included â€Å"Fix, Sell or Close†. This strategy is an indication that Welch did not adapt cost cutting strategies like many of the companies during that time. Welch ’s goal of making GE lean and agile resulted in de-staffing and reduction of bureaucracy, eliminating layers of hier archical that were bottlenecks to growth.Critics saw the company’s strategy of developing leadership and employee capabilities enhancement as being risky especially in times of uncertainties. However, through the determination of Welch and his team, and the desire for change; the risk paid off contributing to the value of the company. Welch understood that strategy is not about doing things better, but it is about doing things differently through effective decision making and knowing where to compete and how to compete regardless of how radical and risky it may seem to critics.Through the stretch target initiatives, all employees were asked to prove how good they can be by setting and reaching higher goals that were once deemed to be impossible to achieve.Another important value added to the company was the service business, which contributed to 2/3rd of the company’s revenues. With Welch’s leadership GE ventured into new sectors, and did away with ineffective o nes, developed a massive global market that out performed its domestic markets, created a service industry and an E-business.Last but not the least, his introduction of the Six Sigma quality initiatives led to 62% in turnaround time, return of $750million over the investment exceeding expectations along with a forecast of additional returns of $1. 5 billion in 1999. Thus created a large complex diversified conglomerate that continues to defy the critics and grow in performance and profitability.Answer 4According to me Welch set the standard really high for the rest of the world. There was so much to learn from Welch’s leadership. He initiated a change in mindset and was successful in doing it, thanks to his commitment and rock solid attitude. Jack Welch’s mission was to restructure the company in order to become the #1or #2 in the industry. He embraced change, expected his team to do the same, and challenged his team be â€Å"better than the best†. Furthermore t eam members had to have the willingness to take charge, to think outside of the box, and most of all to be team players.Welch fostered open communication and created a culture characterized by â€Å"speed, simplicity, and self -confidence. † Welch never rested on his last success; he continued to innovate and to look for ways to grow the business both internally and externally. He understood that GE’s assets were in fact their people and in turn had to be managed as a company resource. Welch’s unwavering involvement in every facet of the business was essential to all of these directives. Everything Welch did reflected his belief in his people and as he once stated.â€Å"I own the people, you just rent them. † Without a doubt, Jack Welch’s leadership has left a lasting impact on GE and the business world. Welch’s has left a legacy for his successor. The successor will need to establish him/herself and make a name for themselves. This person w ill need to clearly communicate their vision and how they will go about accomplishing those goals. He/she will need to continue to foster open communication in an effort to continue to encourage teamwork. Innovation will be crucial if the company is to thrive under the new leadership.

Compare and Contrast Locke to Hobbes

Compare and Contrast Locke to Hobbes Free Online Research Papers Thomas Hobbes and John Locke were two of the greatest political and philosophical thinkers of their time and ours. Ideas like these have shaped governments throughout history and still hold true today. They had extremely different views on government, but the bases of their arguments were similar. They used reason to justify their ideas, rather than divine right. Although both men acknowledged that there was a God, He played a very small part in their ideologies. The philosophers each had an impact on the world. John Locke’s ideas influenced the United States Declaration of Independence, Federalist papers, and the Constitution. Thomas Hobbes’s ideas refuted England’s parliament. Hobbes and Locke agreed that some type of ruler would be necessary, whether it be an absolute monarchy or a form of democracy. Although Locke and Hobbes agreed on some subjects, the majority of their philosophies differed greatly, such as the type of ruler that they agreed was needed. Thomas Hobbes believed that a ruler with absolute control was necessary, while John Locke held that government should be at least partly be influenced by the people. Locke also believed that the people had the right and responsibility to overthrow their government if their needs are not being satisfied. On the contrary, Hobbes was more pessimistic. He believed in the Social Contract, thinking that once people handed their will to a ruler by putting them in power, that ruler had total power over them and could not be overthrown. Hobbes believed that this transfer of power was how man is able to get out of the state of nature and formed society. John Locke also believed in the social contract and the state of nature, but he opposed Hobbes’s position on these issues. Locke thought people could live in peace in the state of nature, because everyone was equal and had a conscience to guide them. Locke disagreed with Hobbes’s assumption that the state of war and the state of nature were the same. He felt that people could go without a leader by using reason in its place. The state of war would only occur when they tried to force things on each other. Locke thought that when that happened people had the right to wage war, as an act of defense. I feel that the reason the philosophies of Locke and Hobbes clashed is that their views of man kind were polar opposites. John Locke kept an optimistic view point, considering man kind good, independent, and equal from birth, and the choices made from then on to be able to change this image. He also felt that humans could only understand and sympathize with things that they had experienced, but also could learn from mistakes and interactions to improve themselves. Thomas Hobbes’s view point was very different. He reasoned that humans were not unlike animals, and were fearful and predatory. Hobbes held that man kind was evil and constantly in opposition to the rest of mankind. He also felt that humans had an innate motivation to feel pleasure and cause hurt. Research Papers on Compare and Contrast Locke to HobbesAssess the importance of Nationalism 1815-1850 EuropeQuebec and CanadaBringing Democracy to AfricaCanaanite Influence on the Early Israelite ReligionComparison: Letter from Birmingham and CritoEffects of Television Violence on ChildrenCapital PunishmentThe Effects of Illegal ImmigrationUnreasonable Searches and Seizures19 Century Society: A Deeply Divided Era

All New People By Anne Lamott Essays - Guggenheim Fellows

All New People By Anne Lamott Essays - Guggenheim Fellows All New People By Anne Lamott I believe All New People by Ann Lamott was chosen for the Independent Thinkers Ser Sex, drugs, presidential scandals, all this and more is to be found in the magnificently written novel All New People by Anne Lamott. Probing into a timeless array of chaos and personal tragedy, Lamott manages to tie the story together with a mixture of personal experiences and documented historical references creating an almost nostalgic, dreamy tone. As Naddy Goodman, the narrator and main character of the saga is introduced, she is undergoing a series of hypnosis sessions which reveal many painful childhood memories. While none too extreme, the sheer simplicity of her emotional problems is ironic. After a lifetime of longing for emotional and physical acceptance from others, she has come full-circle to the realization that she must first accept and love herself. I especially enjoyed the way the author expresses her feelings about the breakdown of morals in society. This, to me, was best exemplified when the neighborhood fathers, including Naddys, decided the world held more fascinating things for them than they could find within the boundaries of their own, settled lives. Before this time it was almost unheard of for a father to leave his family because he was tired of it. Lamott clearly and loudly states the meaning of her book in the title, All New People. This book was written for anyone who has ever looked back on his or her life with regret. Whether a pessimist or an optimist, In a hundred years? -All new people.

Company law (hong kong) Essay Example | Topics and Well Written Essays - 3000 words

Company law (hong kong) - Essay Example They are the mainspring of the company. Speaking about the importance of directors, Neville J. observed in Bath v. Standard Land Co. (1910) 2 chapter 408 that "Board of directors are the brain and the only brain of the company which is the body, and the company can and does act only through them". It is only "When the brain functions that the corporation is said to function2". They (Directors) must account for all the company's money and property over which they exercise control. They have to refund to the company any of its money or property which they have improperly paid away or transferred. However, directors are not trustees in the real sense of the word because they are not vested with the ownership of the company's property. It is only as regards some of their obligations to the company and certain powers that they are regarded as trustees of the company. Alexander v. Automatic Telephone Co. (1900). The directors of a company paid up nothing on their own shares. They however, made all the other shareholders pay 39.6d on each share. They did a breach of trust, and the directors were bound to pay to the company 35.6d on each of their shares. In Pi In Piercy v .S Mills & Co. Ltd (1920). The directors of the company had the power to issue the uninsured shares of the company. The company was in no need of further capital but the directors made a fresh issue to themselves and their supporters with a view to maintain control of the company. Held the allotment was invalid and void. In Peraval V. Wright, (1902). The directors of a company bought shares from a shareholder, while they were negotiating for the sale of the company to another of a very high price and they did not disclose this fact to the shareholder. The shareholder sued to have the sale set a side. Held the sale was binding as the directors were under no obligation to disclose negotiations to the shareholder. The law imposes these directors' duties upon them so that they are not allowed to "capitalise their strategic position in the company to serve their own interest 3". The Australian Uniform companies act has incorporated statutory provisions containing an explicit reference to the judiciary obligation of directors towards their companies. Section 24 of the Australian Companies Act states: i. A director shall at all times act honestly and use reasonable

Civic Argument Editorial or Letter to the Editor Essay

Civic Argument Editorial or Letter to the Editor - Essay Example The quoted constraints incorporate monetary setbacks, firm media rivalry, opposition and competition, enterprise marketing affairs and dogmatized prejudice (or bias) tied to particular media personnel. It is evident that these drawbacks contributed to blinded, superficial, and stereotyped pattern of news presentation in various cultures (Lifton 22). Do those individuals who ceaselessly hinder media from capturing fundamental societal aspects and often unleash untold torture to media professionals comprehend the nitty gritty (or role per se) the media plays in fostering equity, tranquility, and interactive reverence among vast ethnical, doctrinal, and general humankind fraternity both within federal and global ranges? Do those who maliciously opt to use advanced technology to dispense information to the masses simply to feed their ego ever realize how much trauma they inflict to the victims who end up affected by their baseless rumours? These queries remind us that personal responsibility in ensuring that the correct intended information that extends to the public (or any other target group) is an inevitable priority. Also, in a bid to sound the depths of the resources that the vast contemporaneous technologies can offer clear regulations, demarcations, bills and codes will have to be put in place to subdue information conglomeration, analysis and dissemination and dispensation to the general public (Lifton 25). It therefore means without doubt that when we sacrifice our ego and aim at rectifying the warped and biased standpoints concerning the general media at large, the entire media corporations globally will transcend to stardom and eventually transform into authentic and firm backbone of the entire global awareness and