Automobile and Swot Analysis Essay Example for Free

Automobile and Swot Analysis Essay 1. Introduction This report is based on the company Mercedes Benz, and the chosen country is Singapore. The purpose of the report is to conduct an environmental and marketing analysis of Mercedes Benz in Singapore. Firstly, this report will state the company background. Next, it will state the country background. Thirdly, it will state the SWOT analysis. Fourthly, it will state the PEST analysis. After that, it will state the marketing strategy, new product development, and lastly the conclusion. Company background Mercedes-Benz is a German car company, some sort of multinational department from the German company Daimler AG. The company is used intended for high-class motor vehicles, buses, motor coachs, as well as vehicles. The particular brand made an appearance in 1926 within Daimler-Benz yet history the sources to Daimler-Motoren-Gesellschafts 1901 Mercedes and to Karl Benzs 1886 Benz Patent Motorwagen, which is commonly viewed as the first car. Mercedes-Benzs slogan is Das Beste oder nichts (English: The best or nothing). Mercedes-Benz is just about the most commonly known as well as set up car makes in the world, which is on the list of the worlds oldest car company nevertheless around the world today in 2014,possessing the first petrol-powered vehicle. Country background Singapore is an affluent island nation, positioned in Southeast Asia within the southern tip of the Malay Peninsula. The occupants of Singapore delight in one of the maximum standards associated on earth, with each capita GDP adequate to in which from the top international locations within American The european union. The particular economy would depend intensely upon exports, and the nation houses one of the busiest ports on earth. 2. SWOT analysis SWOT analysis is part of strategic planning. The SWOT analysis helps organizations assess issues within and outside the organization. The SWOT analysis, made up of an assessment of strengths, weaknesses, external opportunities and threats from competition, provides an outline for strategic decision-making Table 1 From the table above it is seen that strong brand value measures that Mercedes is considered as a premium brand, such as BMW, Porsche, Audi and etc. There is no exception that Mercedes will stay in premium segment for a very long time. Almost all the rich and old people prefer this particular car brand. Also, this company has an advantage over their competitors as increasing production hybrid cars because of environmental friendly and Ð µÃ'€Ã'Æ' exact number of miles driven. To produce high quality cars and hire well – educated employees makes production expensive. That is why Mercedes is interested in upper class people who are able to buy such a car. It makes the brand attractive investment for people with high income (upper class). PEST analysis Originally known as PEST Analysis, this is a macro environmental framework used to understand the impact of the external factors on the organization and is used as strategic analytical technique. Strengths Weakness Opportunities Threats Strong brand value High price cost Fast – growing company Government policy Leader in innovation Expensive service New products and services Increasing in competition High level safety of cars High fuel consumption Developing hybrid cars Decrease in demand Investment. Stereotype that this car is for the rich people Fuel price rises Rising price of raw material High quality It is hard to find manual transmission in such a car Positive attitude towards â€Å"green† vehicles Unexpected problems A PEST analysis is looks at how those external factors can affect a businesss activities and performance, and it can be used in combination with other tools. It helps to determine an organizations overall outlook for success. Political Economic Socio – Cultural Technological Bureaucratic Interest rates Fast – growing society Modern technology Stable government law system High income level Diversity of cultures WI-FI zones Taxation system. High power of the local currency Variety of language cultures Automation of work Law level of corruption Low level of economic freedom (-2) Most of the people are in advanced age Production of high quality medical equipment Foreigners investment Trade freedom Prevalence of upper class Investment in technology Table 2 From the table above let us take 3 characteristics for discussion. Firstly, high income of Singapore measures that Mercedes – Benz is one of the most suitable brands for upper class. It is considered, that Mercedes – Benz is a car which is suitable for old population, especially for men. Therefore, this car brand has a priority to take Singapore as a sales leader in the adult audience because of the prevalence of old population. Diversity of cultures of the populations shows that every single nation has different understanding of car design. That is why this brand can offers cars such as â€Å"family car† like Sedan (C – class) to â€Å"celebrity car† as Crossovers (G – class) with the newest and technology to their customers. 1) Franki Colbert (n. d). Definition of a SWOT Analysis. Retrieved from: http://smallbusiness. chron. com/definition-swot-analysis-43274. html 2) Russ Heaps (n. d) 10 most expensive cars to own and drive. Retrieved from: http://www. bankrate. com/finance/auto/10-most-expensive-cars-to- own-and-drive-1. aspx 3) Chad Brooks (2013, November 22). PEST Analysis: Definition, Examples Templates. Retrieved from http://www. businessnewsdaily. com/5512-pest-analysis-definition- examples-templates. html 4) Abha Pandey (2011, 26 September). What is PESTLE Analysis? Retrieved from: http://bpmgeek. com/blog/what-pestle-analysis 5) Leading through innovation (n. d/ n. a) http://www. mbusa. com/mercedes/benz/innovation.

Jim Jones Essays -- Cult Suicide Essays Papers

Jim Jones The mass suicides, that took place under the influence of Reverend Jim Jones, can be explained from a sociological perspective. By looking at how the group dynamics played into the outcome one gets a better idea of the whys? of the massacre. The sociological explanation is but one way to explain this horrific event. It is , however, the only one explored in this essay for reasons of concision. At one level, the deaths at Jonestown can be viewed as the product of obedience, of people complying with the orders of a leader and reacting to the threat of force. In the Peoples Temple, whatever Jim Jones commanded, the members did. When he gathered the community at the pavilion and the poison was brought out, the populace was surrounded by armed guards who were trusted lieutenants of Jones. There are reports that some people did not drink voluntarily but had the poison forced down their throats or injected. While there were isolated acts of resistance and suggestions of opposition to the suicides, excerpts from a tape, recorded as the final ritual was being enacted, reveal that such dissent was quickly dismissed or shouted down. Jim Jones utilized the threat of severe punishment to impose the strict discipline and absolute devotion that he demanded, and he also took measures to eliminate those factors that might encourage resistance or rebellion among his followers. Research showed that the presence of a "disobedient" partner greatly reduced the extent o which most subjects in the Milgram situation (1965) obeyed the instructions to shock the person designated the "learner." Similarly, by including just one confederate who expressed an opinion different from the majority's, Asch (1955) showed that the subject would also agree far less, even when the "other dissenters" judgment was also incorrect and differed from the subjects. In the Peoples Temple, Jones tolerated no dissent, made sure that members had no allegiance more powerful than to himself, and tried to make the alternative of leaving the Temple an unthinkable option. Analyzing Jonestown in terms of obedience and the power of the situation can help to explain why the people acted as they did. Once the Peoples Temple had moved to Jonestown, there was little the members could do other than follow Jim Jones's dictates. They were comforted by an authority of absolute power. They were l... ...ons consistent with the ideology and policy are good. The individual conscience is not reliable. Under these conditions the individual expects humiliation, ostracism and punishment because of his inability to live up to the criteria and lives in a constant state of guilt and shame. Since the organization is the ultimate judge of good and evil, this guilt and shame is used to manipulate and control members. The organization becomes an authority without limit in the eyes of members and their power is nowhere more evident that in their capacity to "forgive". We live in a dangerous world, a world often caught in the midst of disastrous group dynamics. Cult leaders use their knowledge to bemire the minds of unsuspecting victims. Until, recently cult's were able to run freely in public without anything more than slight amusement at the dress or the ethereal spouting. There was a time in the not so distant past that cult members were allowed to approach anyone in a place as public as an airport to share their ‘beliefs' and their tainted language. They were allowed access to our children and to our minds. It has been a long time coming, but the world is finally catching on.

Marketing Exploratory Research Essay

Researchers employ exploratory research when little is known about the topic and previous theories or ideas do not apply. For example, if you wanted to study how to get students to use the computer lab in a college environment, you might first have to do exploratory research to figure out which students might need the lab and what appeals to this demographic. Exploratory research clarifies problems, gathers data and creates initial hypothesis and theories about subjects. The primary point of exploratory research is to give researchers pertinent information and help them to form initial hypotheses about the subject. Exploratory research is challenging in the sense that it tackles vaguely defined hypothesis and tries to find answers to questions. This kind of research is social in nature and requires some preliminary work in the direction of the research. In fact, sociologist Earl Babbie treats exploratory as the purpose of the research saying this kind of research proves to be useful when the hypothesis has yet not been formed or developed. There are certain basic premises that need to be tested at the start of an exploratory research. With the help of these hypotheses, the researcher hopes to arrive at more generalizations. Exploratory research is a form of research conducted for a problem that has not been clearly defined. Exploratory research helps determine the best research design, data collection method and selection of subjects. It should draw definitive conclusions only with extreme caution. Given its fundamental nature, exploratory research often concludes that a perceived problem does not actually exist. Exploratory research often relies on secondary research such as reviewing available literature and/or data, or qualitative approaches such as informal discussions with consumers, employees, management or competitors, and more formal approaches through in-depth interviews, focus groups, projective methods, case studies or pilot studies. The Internet allows for research methods that are more interactive in nature. For example, RSS feeds efficiently supply researchers with up-to-date information; major search engine search results may be sent by email to researchers by services such as Google Alerts; comprehensive search results are tracked over lengthy periods of time by services such as Google Trends; and websites may be created to attract worldwide feedback on any subject. When the purpose of research is to gain familiarity with a phenomenon or acquire new insight into it in order to formulate a more precise problem or develop hypothesis, the exploratory studies ( also known as formulative research ) come in handy. If the theory happens to be too general or too specific, a hypothesis cannot to be formulated. Therefore a need for an exploratory research is felt to gain experience that will be helpful in formulative relevant hypothesis for more definite investigation Descriptive Research Descriptive research is done with a specific research question in mind. It gives a set view of the subject, population, market segment or problem. An example of descriptive research would be a report that provides an age and gender breakdown of the users of a particular online service. Descriptive research provides research questions, populations or methods of analysis before the research is started. In marketing, it often consists of longitudinal studies, which study the behavior of individuals over time, and cross-sectional studies, which examine many populations at one specific time. As the name implies, a descriptive research is descriptive in nature and gathers statistics, which is later carefully studied to arrive at conclusions. In fact, descriptive research often leads to formulation of hypothesis as collation and analysis of data produces conclusions that form the basis of another research. So, if there is a research about the use of alcohol among teenagers, it typically begins with collection of data that is descriptive in nature and lets people know the age and drinking habits of students. Descriptive research is helpful for calculations and to arrive at statistical tools such as median, averages, and frequencies. Descriptive research, also known as statistical research, describes data and characteristics about the population or phenomenon being studied. However, it does not answer questions about e.g.: how/when/why the characteristics occurred, which is done under analytic research. Although the data description is factual, accurate and systematic, the research cannot describe what caused a situation. Thus, Descriptive research cannot be used to create a causal relationship, where one variable affects another. In other words, descriptive research can be said to have a low requirement for internal validity. The description is used for frequencies, averages and other statistical calculations. Often the best approach, prior to writing descriptive research, is to conduct a survey investigation. There are three main types of descriptive methods: observational methods, case-study methods and survey methods. Observational Method With the observational method (sometimes referred to as field observation) animal and human behavior is closely observed. There are two main categories of the observational method — naturalistic observation and laboratory observation. The biggest advantage of the naturalistic method of research is that researchers view participants in their natural environments. This leads to greater ecological validity than laboratory observation, proponents say. Ecological validity refers to the extent to which research can be used in real-life situations. Proponents of laboratory observation often suggest that due to more control in the laboratory, the results found when using laboratory observation are more meaningful than those obtained with naturalistic observation. Laboratory observations are usually less time-consuming and cheaper than naturalistic observations. Of course, both naturalistic and laboratory observation are important in regard to the advancement of scientific knowledge. Case Study Method Case study research involves an in-depth study of an individual or group of indviduals. Case studies often lead to testable hypotheses and allow us to study rare phenomena. Case studies should not be used to determine cause and effect, and they have limited use for making accurate predictions. There are two serious problems with case studies — expectancy effects and atypical individuals. Expectancy effects include the experimenter’s underlying biases that might affect the actions taken while conducting research. These biases can lead to misrepresenting participants’ descriptions. Describing atypical individuals may lead to poor generalizations and detract from external validity. Survey Method Survey method research, participants answer questions administered through interviews or questionnaires. After participants answer the questions, researchers describe the responses given. In order for the survey to be both reliable and valid it is important that the questions are constructed properly. Questions should be written so they are clear and easy to comprehend. What is the difference between Descriptive and Exploratory Research? †¢ Descriptive research, being quantitative in nature, is restrictive in terms of open ended questions, which can be better answered using exploratory research. †¢ Flexibility of design is offered by exploratory research more than by descriptive research. †¢ Descriptive research is used more to arrive at statistical tools such as mean, average, median and frequency. On the other hand, exploratory research allows the researcher to develop designs that are more qualitative in nature. †¢ The amount of information known to the researcher at the start of the research plays an important role in deciding upon the type of research. With only vague ideas in the minds of the researcher, it is better to go for exploratory design. On the other hand, more information such as quantitative data allows a researcher to go for descriptive research that leads to unearthing causal relationships. †¢ Exploratory research needs to be conducted first to have a platform that allows for collation of data required in descriptive research.

Organizational Communication - 1542 Words

Organizational Communication Shaniqua Jackson COM 425: Effective Communication in Organizations Instructor: Jeremiah Convery February 11, 2013 Communication addresses how information circulates among the employees of a company, how information is passed from one person to another in ways such as email, phone conversations and face-to-face also known as formal and informal communication. Both methods are used with the lower-level employees and within supervisors and management patterns of communication. Communication is one of the most important skills that one can have to be successful in life. Whether you’re a student, a family member, a friend, or an employee one cannot just do away with communication. Communication is not only†¦show more content†¦The culture in the workplace controls the way the employees behave among themselves as well as with the people they serve. The work culture unites the employees who are otherwise from different backgrounds, families and have varied attitudes and mentalities. This allows the employees a sense of unity within the workplace. (Ghillyer, 2007) Communication helps to promote motivation by informing and clarifying they employees about the task to be done, in which they are performing their assigned duties and in which they can improve their performance if managers see the need to asset that area. This also plays a huge role in altering the individual attitudes. Organizations have the ability to asset and correct employees if they see someone not representing the organization in the correct manner. If not handled in an appreciate manner can lead to conflict and the communication channels can be discarded and not handled effectively. Conflict is defined as: to come into collision or disagreement; be contradictory, at variance, or in opposition; clash. Conflict can be the result of competition in the workplace for resources such as work space and with ones position i.e.; the demonstration of skills and ability, relationship with the boss, co-workers, vendors and customers. Organizations that have mastered the art of conflict resolution have a business advantage. A positive conflict outcome removes performance barriers and allows organizations to meetShow MoreRelatedHistory of Organizational Communication1537 Words   |  7 Pagesof the Field Reflection Paper | What is organizational communication? As a field organizational communication studies exactly what it sounds like the communication in organization. Defining the particulars of this often comes down to the researcher and the perspective that skew their opinions on the field. These subtle differences are why it takes Papa, Daniels and Spiker almost 16 pages to express their definition of their field of study. 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